Creativity, warmth, unpretentiousness – all qualities of Laurent Dufourg that help to make him a master of his art in the hair industry. With an unerring sense of how to unlock an individual’s most beautiful and confident self, Laurent’s true talent is expressed in his innate ability to cut and style hair to perfectly suit the look, personality and lifestyle of his clients.

For each Prive salon, Laurent has personally selected each technician, seeking refined artistic ability, personality and a certain savoir faire. His rigorous standards guarantee that salon personnel are the best trained and most talented in the business.

While Laurent continued to create innovative and trendsetting styles for his movie and television clientele, he was inspired to develop a line of hair care formulas that could perform up to the expectations of the most elite stylists and their clients.