For over 125 years, Wella has evolved and flourished, working in close partnership with salons and hairdressers. Our story continued through the years, despite some seemingly impossible situations. In a post-war climate, having lost all their patents and factories, an undeterred Stroher family harnessed Franz's innovative spirit and went on to develop a series of industry milestones: Revolutionising the perming industry with "Wella Junioir' - the worlds first portable permer, major product innovations including Koleston Perfect - the first every cream color, New Wave Wet Gel and High Hair at-home products that helped achieve the strong looks that defined the 80's, Inspire - an industry breakthrough in personalised haircolor, to name a few.

In fact, throughout our history, we have continuously striven to lead the way in every part of the hairdressing industry, from those closest to our heart - out customers and their clients.

What started out as one hairdresser's passionate dream now touches over 4 million salon professionals - and countless more of their clienst across the globe.